Daina is a seasoned professional with over two decades of experience in the roles of moderator, researcher, and strategist. She has a deep-rooted passion for understanding consumer behavior and crafting innovative strategies that drive brands to success. Her impressive career has spanned both the agency and client sides of the industry, where she has consistently delivered invaluable research and strategic insights to both agencies and brands.

Daina’s diverse expertise covers a wide range of markets, including pharmaceuticals, general market, multicultural, youth, technology, and interactive sectors. With a wealth of experience in numerous practice areas and category segments, her knowledge extends across healthcare, insurance, consumer packaged goods, food and beverage, spirits, automotive, entertainment, retail, real estate, technology, and finance.

Before establishing Winns World, Daina honed her skills at prestigious agencies and clients, such as Hall and Partners, Campbell-Ewald, Muse Communications, Uniworld Group, and Disney Interactive Media. Her educational journey includes a Bachelor’s degree from Spelman College and a Master’s degree in Public Health from Temple University.

Daina’s unique blend of qualitative and quantitative research skills, coupled with her lead brand strategist acumen, makes her an invaluable asset in the business world. She possesses the acumen to transform data into actionable insights and strategic plans that empower brands to thrive in a dynamic and ever-evolving marketplace. With her wealth of experience, Daina is your go-to partner for navigating the complex landscape of research and strategy, ensuring that your brand achieves its full potential.